TY - GEN AU - Taylor, James Walter, AU - Taylor, James Walter, TI - How to develop a successful advertising plan SN - 0844235261 AV - HF5823 U1 - 659.1/02/02 20 PY - 1993/// CY - Lincolnwood, Ill., U.S.A. PB - NTC Business BOOKs KW - Marketing KW - Advertising KW - Handbooks manuals etc N1 - Includes index; Rev. ed. of: How to write a successful advertising plan. c1989 ER -