TY  - GEN
AU  - Clark, John B.,
TI  - Marketing today: successes, failures, and turnarounds 
SN  - 0135589665 :
AV  - HF5415.1 
U1  - 658.8 20
PY  - 1990///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Business failures
KW  - Corporate turnarounds
KW  - Marketing
KW  - Success in business
KW  - Case studies
KW  - United States
N1  - Includes bibliographical references
ER  -