TY  - GEN
AU  - Gronstedt,Anders
TI  - The customer century: lessons from world class companies in integrated marketing and communications 
SN  - 0415921996 (cloth)
AV  - HF5718 
U1  - 658.4/5 
PY  - 2000///
CY  - New York
PB  - Routledge
KW  - Communication in management
KW  - Consumer satisfaction
KW  - Marketing
KW  - Business communication
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -