Applied marketing and social research / 
edited by Ute Bradley ;foreword by John Downham. 
 - 2nd ed. 
 - Chichester ;  New York :  J. Wiley,  c1987. 
 - xvii, 488 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0471913561 0471914754 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Case studies<br/>Marketing research--Case studies--Great Britain
<br/><br/><label>LC Class. No.: </label>HF5415.2