Kinnear, Thomas C.,  1943- <br/><br/>
Marketing research :  an applied approach / 
Thomas C. Kinnear, James R. Taylor. 
 - 3rd ed. 
 - New York :  McGraw-Hill,  c1987. 
 - xviii, 718 p. :  ill. (some col.) ;  25 cm. 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0070347484 
<br/><br/><label>LCCN: </label>86020844 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.2 
<br/><br/><label>Dewey Class. No.: </label>658.8/3