Cases in strategic management and business policy /
[edited by] Lawrence R. Jauch, James B. Townsend.
- 2nd ed.
- New York : McGraw-Hill Pub. Co., c1990.
- xiv, 410 p. : ill., maps ; 24 cm.
- McGraw-Hill series in management .
Includes bibliographical references.
0070323550
89002416
Strategic planning Business planning International business enterprises--Case studies