Zikmund, William G. <br/><br/>
Exploring marketing research / 
William G. Zikmund. 
 - 5th ed. 
 - Chicago :  Dryden Press,  c1994. 
 - xxi, 818 p. :  ill. ;  26 cm. 
 - Dryden Press series in marketing .
<br/><br/>Includes bibliographies and indexes. 
<br/><br/><label>ISBN: </label>0030229634 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2 
<br/><br/><label>Dewey Class. No.: </label>658.8/3