TY  - GEN
AU  - Stanton William J
AU  - Walker,Bruce J.
AU  - Etzel Michael J
TI  - Fundamentals of marketing
SN  - 0070610150 (alk. paper)
AV  - HF5415 
U1  - 658.8 
PY  - 1994///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -