Kotler, Philip,  1931- <br/><br/>
Principles of marketing / 
Philip Kotler. 
 - 3rd ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  c1986. 
 - xxiv, 774 p. :  ill. (some col.) ;  25 cm. 
 - Prentice-Hall series in marketing .
<br/><br/>Includes bibliographies and indexes. 
<br/><br/><label>ISBN: </label>0137017316 
<br/><br/><label>LCCN: </label>85017015 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415 
<br/><br/><label>Dewey Class. No.: </label>658.8