Mucuk, İsmet. <br/><br/>
Pazarlama ilkeleri :  ve örnek olaylar / 
İsmet Mucuk. 
 - 12. bs. 
 - İstanbul :  Türkmen Kitabevi,  2000. 
 - 388 p. 
<br/><br/> Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9757337595(pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415