TY  - GEN
AU  - Guiltinan, Joseph P.
AU  - Paul, Gordon W.
TI  - Marketing management: strategies and programs 
SN  - 0070489718 (alk. paper) :
AV  - HF5415.13 
U1  - 658.8 20
PY  - 1994///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -