Tull, Donald S. <br/><br/>
Marketing research :  measurement and method : a text with cases / 
Donald S. Tull, Del I. Hawkins. 
 - 6th ed. 
 - New York :  Toronto :  New York :  Maxwell Macmillan International,  Macmillan ;  Maxwell Macmillan Canada ;  c1993. 
 - xviii, 863, [45] p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0024219320 
<br/><br/><label>LCCN: </label>92014611 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing research--Case studies
<br/><br/><label>LC Class. No.: </label>HF5415.2 
<br/><br/><label>Dewey Class. No.: </label>658.8/3