TY  - GEN
AU  - Tull, Donald S.
AU  - Hawkins, Del I.
TI  - Marketing research: measurement and method : a text with cases 
SN  - 0024219320
AV  - HF5415.2 
U1  - 658.8/3 20
PY  - 1993///
CY  - New York, Toronto, New York
PB  - Maxwell Macmillan International, Macmillan, Maxwell Macmillan Canada
KW  - Marketing research
KW  - Case studies
N1  - Includes bibliographical references and indexes
ER  -