Assael, Henry. <br/><br/>
Marketing :  principles & strategy / 
Henry Assael. 
 - 2nd ed. 
 - Forth Worth :  Dryden Press,  c1993. 
 - 1 v. (various pagings) :  col. ill. ;  26 cm. 
 - The Dryden Press series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0030767083 
<br/><br/><label>LCCN: </label>92070670  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415 
<br/><br/><label>Dewey Class. No.: </label>658.8/02