TY  - GEN
AU  - Urban, Glen L.
AU  - Star, Steven H.
TI  - Advanced marketing strategy: phenomena, analysis, and decisions 
SN  - 0138519404
AV  - HF5415.13 
U1  - 658.8/02 20
PY  - 1991///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Marketing
KW  - Strategic planning
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -