McDonald, Malcolm.  <br/><br/>
Marketing by matrix :  100 practical ways to improve your strategic and tactical marketing / 
Malcolm H.B. McDonald and John W. Leppard. 
 - Oxford ;  Boston :  Butterworth Heinemann,  1992. 
 - 168 p. :  ill. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0750604085 
<br/><br/><label>LCCN: </label>92161964 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.13 
<br/><br/><label>Dewey Class. No.: </label>658.8