Bowersox, Donald J. <br/><br/>
Strategic marketing channel management / 
Donald J. Bowersox, M. Bixby Cooper. 
 - New York :  McGraw-Hill,  c1992. 
 - xix, 488 p. :  ill. ;  24 cm. 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references (p. 458-459) and index. 
<br/><br/><label>ISBN: </label>0070067570 
<br/><br/><label>LCCN: </label>91035022 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing channels<br/>Physical distribution of goods<br/>Business logistics--Management
<br/><br/><label>LC Class. No.: </label>HF5415.129 
<br/><br/><label>Dewey Class. No.: </label>658.8/4