Principles of marketing / 
Philip Kotler ... [et al.]. 
 - \European ed. 
 - \London :   Prentice-Hall,   1996. 
 - \xx, 956p. :   ill. (some col.), ports. ;   25cm. 
<br/><br/> \Developed from: Principles of marketing, 7th ed, 1996.  \Includes indexes. 
<br/><br/><label>ISBN: </label>\0131659030 (pbk) :   No price 
<br/><br/><label>Nat. Bib. No.: </label>\GB9626028   bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Marketing 
<br/><br/><label>LC Class. No.: </label>HF 
<br/><br/><label>Dewey Class. No.: </label>658.8