TY  - GEN
AU  - Kotler,Philip
AU  - 
TI  -  Principles of marketing
SN  - \0131659030 (pbk) :
AV  - HF 
U1  -  658.8  20
PY  - 1996///
CY  - \London
PB  -  Prentice-Hall
KW  - Marketing
KW  -  Marketing
N1  - \Developed from: Principles of marketing, 7th ed, 1996; \Includes indexes
ER  -