White Hooper How to produce effective TV commercials / How to produce effective television commercials Hooper White. - 3rd ed. - Lincolnwood, Ill., USA : NTC Business BOOKs, c1994. - xv, 279 p. : ill. ; 26 cm. Includes index. ISBN: 0844230170 LCCN: 93008009 Subjects--Topical Terms: Television advertising LC Class. No.: HF6146.T42 Dewey Class. No.: 659.14/3