Palmer, Adrian,  1955- <br/><br/>
Principles of services marketing / 
Adrian Palmer. 
 - London ;  New York :  McGraw-Hill,  c1994. 
 - xvi, 345 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [331]-340) and index. 
<br/><br/><label>ISBN: </label>0077077466 : 
<br/><br/><label>LCCN: </label>94004289 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Service industries--Management
<br/><br/><label>LC Class. No.: </label>HF5415.13 
<br/><br/><label>Dewey Class. No.: </label>658.8