Burns, Alvin C. <br/><br/>
Marketing research / 
Alvin C. Burns, Ronald F. Bush. 
 - 2nd ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c1998. 
 - 1 v. (various pagings) :  ill. (some col.) ;  26 cm. +  1 computer laser optical disc (4 3/4 in.) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>System requirements for accompanying computer disc: Windows 95, Windows NT 3.51 or higher. 
<br/><br/><label>ISBN: </label>0138966060 
<br/><br/><label>LCCN: </label>97036415 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2 
<br/><br/><label>Dewey Class. No.: </label>658.8/3