Usunier, Jean-Claude. <br/><br/>
International marketing :   a cultural approach / 
Jean-Claude Usunier. 
 - \New York ;   London :   Prentice Hall,   1993. 
 - \xii,494p. 
<br/><br/>\Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>\0131945807 (pbk) : 
<br/><br/><label>LCCN: </label>\92033999 
<br/><br/><label>Nat. Bib. No.: </label>\GB9423594   bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Intercultural communication<br/>International business enterprises<br/>Export marketing--Social aspects
<br/><br/><label>Subjects--Index Terms: </label>International marketing 
<br/><br/><label>LC Class. No.: </label>HF 
<br/><br/><label>Dewey Class. No.: </label>658.848