TY  - GEN
AU  - Usunier, Jean-Claude.
TI  -  International marketing: a cultural approach 
SN  - \0131945807 (pbk) :
AV  - HF 
U1  -  658.848  20
PY  - 1993///
CY  - \New York,  London
PB  -  Prentice Hall
KW  - Intercultural communication
KW  - International business enterprises
KW  - Export marketing
KW  - Social aspects
KW  -  International marketing
N1  - \Includes bibliographical references and index
ER  -