Kotler, Philip,  1931- <br/><br/>
Marketing for hospitality and tourism /  
Philip Kotler, John T. Bowen, James C. Makens. 
 - 4th ed. 
 - Upper Saddle River, NJ :   Pearson Prentice Hall,   2006. 
 - xxiv, 932 p. :   col. ill. ;   26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0132017733 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Marketing<br/>Hospitality industry--Marketing
<br/><br/><label>LC Class. No.: </label>TX911.3.M3  
<br/><br/><label>Dewey Class. No.: </label>647.94/098/8