Devanathan, Sudharshan. <br/><br/>
Marketing strategy :  relationships, offerings, timing & resource allocation / 
D. Sudharshan. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  c1995. 
 - xvii, 446 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0024182648 
<br/><br/><label>LCCN: </label>94039777 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Strategic planning<br/>Competition--Management
<br/><br/><label>LC Class. No.: </label>HF5415.13 
<br/><br/><label>Dewey Class. No.: </label>658.8