TY  - GEN
AU  - Devanathan, Sudharshan.
TI  - Marketing strategy: relationships, offerings, timing & resource allocation 
SN  - 0024182648
AV  - HF5415.13 
U1  - 658.8 20
PY  - 1995///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
KW  - Strategic planning
KW  - Competition
KW  - Management
N1  - Includes bibliographical references and index
ER  -