Franzen, Giep. <br/><br/>
Reklamın marka değerine etkisi :  Brands and advertising :how advertising effectiveness influences brand equity / 
 Brands and advertising :how advertising effectiveness  influences brand equity  
Giep Franzen; çeviren: Fevzi Yalım. 
 - İstanbul :  MediaCat Kitapları,  2005. 
 - 375 p. ;  24 cm.  
<br/><br/><label>ISBN: </label>9756347414 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Brand name products
<br/><br/><label>LC Class. No.: </label>HF6161.B4