Kotler, Philip,  1931- <br/><br/>
Marketing For Hospitality And Tourism / 
Philip Kotler 
 - 800p.  ill. (chiefly col.) ; 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0130110310 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism<br/>Hospitality industry
<br/><br/><label>LC Class. No.: </label>TX911.3