Armstrong, Gary,  1960-  <br/><br/>
Marketing :  an introduction / 
Gary Armstrong & Phil Kotler. 
 - 8th ed. 
 - Upper Saddle River, N.J. :  Pearson Prentice Hall,  2005. 
<br/><br/> Kotler's name appears first on the earlier ed. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0131273124 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415 
<br/><br/><label>Dewey Class. No.: </label>658.8