Peter J Paul <br/><br/>
Marketing management :  knowledge and skills : text, analysis, cases, plans / 
J. Paul Peter, James H. Donnelly, Jr. 
 - 3rd ed. 
 - Homewood, IL :  Irwin,  c1992. 
 - xvi, 943 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 922-932) and indexes. 
<br/><br/><label>ISBN: </label>0256092257 
<br/><br/><label>LCCN: </label>91007338 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.13 
<br/><br/><label>Dewey Class. No.: </label>658.8