TY  - GEN
AU  - Peter J Paul
AU  - Donnelly, James H.
TI  - Marketing management: knowledge and skills : text, analysis, cases, plans 
SN  - 0256092257
AV  - HF5415.13 
U1  - 658.8 20
PY  - 1992///
CY  - Homewood, IL
PB  - Irwin
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (p. 922-932) and indexes
ER  -