Paley Norton <br/><br/>
Stratejik Pazarlama Planı Nasıl Hazırlanır ? / 
Norton Paley ; çev. Ender Orfanlı. 
 - İstanbul :  MediaCat,  2006. 
 - 378 p. ;  ill. ;  21 cm. 
<br/><br/> Accompanying disk contains planning forms and guidelines to develop your own strategic marketing plan 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>975634783X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making
<br/><br/><label>LC Class. No.: </label>HF5415