Schultz, Don E. <br/><br/>
Integrated marketing communications / 
Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn. 
 - Lincolnwood, Ill., USA :  NTC Business BOOKs,  c1993. 
 - xvii, 218 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0844233633 
<br/><br/><label>LCCN: </label>91044518 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing
<br/><br/><label>LC Class. No.: </label>HF5415.123 
<br/><br/><label>Dewey Class. No.: </label>658.8/02