TY  - GEN
AU  - Schultz,Don E.
AU  - Tannenbaum, Stanley I.
AU  - Lauterborn,Robert F.
TI  - Integrated marketing communications
SN  - 0844233633
AV  - HF5415.123 
U1  - 658.8/02 20
PY  - 1993///
CY  - Lincolnwood, Ill., USA
PB  - NTC Business BOOKs
KW  - Communication in marketing
N1  - Includes index
UR  - http://www.loc.gov/catdir/toc/mh041/91044518.html
UR  - http://www.loc.gov/catdir/bios/mh042/91044518.html
UR  - http://www.loc.gov/catdir/description/mh041/91044518.html
ER  -