Kotler, Philip,  1931- <br/><br/>
Marketing :  an introduction / 
Philip Kotler, Gary Armstrong. 
 - third edition. 
 - Upper Saddle River, N.J. :   Prentice Hall,  1997. 
 - xxiv, 632 p.:  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>013562794X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415 
<br/><br/><label>Dewey Class. No.: </label>658.8