TY  - GEN
AU  - Kotler,Philip
TI  - Marketing: an introduction 
SN  - 013562794X
AV  - HF5415 
U1  - 658.8 
PY  - 1997///
CY  - Upper Saddle River, N.J. : 
PB  - Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -