Kotler, Philip,  1931- <br/><br/>
Marketing management :  Analysis, planning, implementation and control/ 
Philip Kotler. 
 - England:  Prentice,  1994. 
 - 627 p.:  22 cm. 
<br/><br/><label>ISBN: </label>0137244770 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415