Pride William M <br/><br/>
Marketing :  concepts and strategies / 
William Pride, O.C. Ferrell. 
 - 7th ed. 
 - Boston, Mass. :  Houghton Mifflin Co.,  1991. 
 - xxxvi, 774, [66] p. :  col. ill. ;  26 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0395433584 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415 
<br/><br/><label>Dewey Class. No.: </label>658.8