TY  - GEN
AU  - Pride William M
AU  - Ferrell,O C.
TI  - Marketing: concepts and strategies 
SN  - 0395433584
AV  - HF5415 
U1  - 658.8 
PY  - 1991///
CY  - Boston, Mass.
PB  - Houghton Mifflin Co.
KW  - Marketing
N1  - Includes index
ER  -