Kotler, Philip,  1931- <br/><br/>
A'dan Z'ye pazarlama :  pazarlamayla ilgilenen herkesin bilmesi gereken 80 kavram / 
Philip Kotler ; tr. Aslı Kalem Bakkal . 
 - İstanbul  M.A.R.K.A  2005 . 
 - 209 p. 
<br/><br/><label>ISBN: </label>9756347597 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415