Terpstra, Vern.

International marketing / Vern Terpstra, Ravi Sarathy. - 8th ed. - Fort Worth : Dryden Press, 2000. - xxv, 753 p. : ill. (some col.), col. maps ; 29 cm. - The Dryden Press series in marketing .

Includes bibliographical references and indexes.

0030211123


Export marketing--Management

HF1416

658.8/48