Schmitt, Bernd. <br/><br/>
Experiential marketing :  how to get customers to sense, feel, think, act, and relate to your company and brands / 
Bernd H. Schmitt. 
 - New York :  Free Press,  1999. 
 - xix, 280 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 255-265) and index. 
<br/><br/><label>ISBN: </label>0684854236 
<br/><br/><label>LCCN: </label>99018003  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.13 
<br/><br/><label>Dewey Class. No.: </label>658.8/27