Palmer, Adrian, 1955-

The business and marketing environment / Adrian Palmer and Bob Hartley. - 2nd ed. - New York : London ; McGraw-Hill, c1996. - xiii, 340 p. : ill. ; 25 cm.

Includes bibliographical references and indexes.

0077092627 (pbk : alk. paper)

96019556


Export marketing
Marketing research
Marketing
Organizational effectiveness

HF5415

658.8