Toyne, Brian. <br/><br/>
Global marketing management :  a strategic perspective / 
Toyne, Brian. 
 - 2nd ed. 
 - Boston :  Allyn and Bacon,  1993. 
 - xxvi, 734 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0205141374 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>International business enterprises--Management
<br/><br/><label>LC Class. No.: </label>HF1416 
<br/><br/><label>Dewey Class. No.: </label>658.8/4