TY  - GEN
AU  - Smith P R
AU  - Taylor Jonathan
TI  - Marketing communications: an integrated approach 
SN  - 0749442654
AV  - HF5415.123 
U1  - 658.8/02 
PY  - 2004///
CY  - London, Sterling, VA
PB  - Kogan Page
KW  - Communication in marketing
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip0416/2004006939.html
ER  -