TY  - GEN
AU  - Roberts Mary Lou
AU  - Berger Paul D
TI  - Direct marketing management
SN  - 013214784X
AV  - HF5415.126 
U1  - 658.8/4 
PY  - 1989///
CY  - Englewood Cliffs, NJ
PB  - Prentice Hall
KW  - Direct marketing
N1  - Includes bibliographical references and index
ER  -