Kotler, Philip, 1931-

Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen. - 4th ed. - Englewood Cliffs, N.J. : Prentice Hall, c1991. - xi, 644 p. : ill. ; 24 cm.

Includes bibliographical references and indexes.

0138519323 : $36.00

90046176


Nonprofit organizations--Marketing

HF5415

658.8