Kotler, Philip,  1931- <br/><br/>
Marketing management /  
Philip Kotler, Kevin Keller. 
 - 12th ed. 
 - Upper Saddle River, NJ :  Pearson Prentice Hall, |  c2006.  
 - xxxix, 733 [45] p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0131457578 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.13