Cateora, Philip R.

International marketing / Philip R. Cateora. - 8th ed. - Homewood, IL : Irwin, c1993. - xxiv, 776 p. : ill. (some col.), maps ; 24 cm. - The Irwin series in marketing .

Includes bibliographical references and indexes.

0256105138

92016448


Export marketing
International business enterprises

HF1009.5

658.8/48